Six moments that define what Kaida is and why she exists.
Origin
Numbers and Names
Kaida’s story begins with numerology. Her badge number — 47477 — carried meanings of transformation, endurance, and purpose. That sequence led us to Kaida, a Japanese name meaning “little dragon.” It honors heritage while reminding us that even in the ashes, new strength can emerge.
Identity
Symbols of the Struggle
Kaida’s design will carry the weight of trauma and survival. Early ideas of a vest motif have grown into imagery like the battlefield cross, a timeless symbol of sacrifice. Heavy textures and dark accents will represent the reality of PTSD, while the slogan "Still Fighting. Still Here.” reminds us of resilience.
Build
Therapy on Wheels
Kaida isn’t just a performance car. She’s therapy on wheels — a marketing masterpiece that takes the track, the paddock, and the streets and turns them into spaces for hard conversations. Driving her keeps me grounded, but more than that, she carries a message for everyone still fighting their own battles.
Mission
Conversations First
Wherever Kaida shows up — a track day, a car meet, or a community event — her mission is simple: spark one more real check‑in. How are you, really? She exists to break the silence, to open doors, and to remind us that awareness begins with a conversation.
Activations
Showing Up Matters
Kaida will be present wherever conversations are needed most: trackside, at veteran events, at mental health programs, or in a school parking lot. Each appearance is a chance to put the mission on display and invite others into it.
Impact
Fuel for the Fire
Every mile Kaida runs feeds back into Campfire Garage — from funding ecotherapy projects to supporting outreach for veterans and first responders. Her journey is measured not in lap times but in lives touched, resources shared, and hope carried forward.